Live Chat Software and Live Support

It's all about customers, sales, and profit!

After reading all pages in this section, you'll know more about live chat than 99% of web marketers. You will learn why conversion rate optimization is important to you and how to double your sales using live chat. If you're already familiar with live chat, we recommend you to jump to How to Double Your Conversion Rate Using Live Chat. Otherwise please keep reading.

So, what is live chat software?

Live chat software here means the instant messaging applications designed specifically to provide online assistance to users of a web site. The live chat software typically integrates with real-time visitor tracking features, through which the live chat operators may know the visitors about referral source, searched keyword, pages browsed, and time on site etc. There are very complex and very simple live chat software. However they share the same core functionality - the ability to respond to user inquiries in a real time manner.

Why shall you live chat?

In short, using live chat may help you convert more visitors into customers, increase value per order, and reduce cost per acquisition. All those contribute to your profit growth. More and more websites are adopting live chat and there is an accelerated trend recently. An important reason behind is cost per visitor is getting expensive:

  • Pay per click ads like Google AdWords are getting more competitive. Today a CPC above $5 is quite common.
  • SEO is increasingly expensive and time-consuming. It's cost effectiveness isn't better than PPC ads sometimes.

Consequently the online merchants have to turn to conversion rate optimization, which brings more buying clients from the same traffic, to improve profitability of their businesses. And they find live chat is one of the most effective tools to achieve conversion rate optimization.

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