How to double your customers using live chat

Doubling your conversion rate is cool

Live chat is one of the most effective and cost-effective conversion rate optimization techniques. By successfully doubling your website conversion rate using live chat, you will get twice customers without spending a penny more on advertising or SEO. However, your sales will be more than doubled because live chat increases not only conversion rate but also the purchase amount from each customer. As a result, you can achieve a two-digit profit growth!

It’s promising enough but you should be aware that you can go a step further. We recommend you to take full advantage of the fact that your cost per acquisition of new customer has been lowered into a competitive edge for another round of expansion. Doubling conversion rate nearly halves the cost per acquisition. That is to say you can now afford to pay nearly twice as much to get one visitor. This means...

You can boldly increase your bids for AdWords so that your ads will always be placed at the No. 1 position, bringing over much more visitors to your website. You can start advertising on media that once were too expensive for you: multimedia display ads, full page magazine ads, or newspaper ads.

More visitors, more customers, and more orders. As the number of orders soars, you win greater bargaining power over your suppliers, so your cost per unit sold tends to fall. Your business will harvest the benefits of economies of scale. What profit growth can you achieve finally? 200% or 300%? It depends on how you utilize the advantage. One thing, however, is for sure - you will own a high-performance business!

Doubling your conversion rate is possible

To be honest, doubling your conversion rate is not easy. However it is absolutely achievable if you choose live chat as your primary optimization technique. While most websites report their conversion rate may increase 10% to 30% after applying live chat, we encourage you to aim at an increase of 42% to 126%. Why?

There is a secret, incredibly simple but ignored by most of people. All those websites offer live chat only for 8 hours per day, 5 days per week, sharing only 24% of the 168 hours per week: 40/168 = 24%. At the same time they calculate the conversion rate based on the total traffic. To this end the contribution of live chat is greatly underestimated!

In another words, you can easily improve conversion rate further by extending the live chat hours. When you offer live chat 168 hours per week, i.e. on a real 24/7 basis, the growth in conversion rate will range from 42% to 126% - This means you can double your conversion rate using live chat!

But wait a minute... Why don't those websites offer 24/7 live chat?

They want but they can't. A week includes 168 hours and the standard working hours for a live chat operator is just 40. Theoretically a website must have 4.2 live chat operators if they want to offer 24/7 live chat. On the other hand, remarkable office time will be allocated for tasks like training, preparation, not to mention leaves and holidays. So 5 operators is the minimum configuration for 24/7 live chat in reality.

Building a live chat team of 5 operators is no doubt a huge investment to any small to medium sized business. Only a few of big enterprises can afford to run a real 24/7 live chat service. Most websites just chat just during their standard office hour, though they know doing so is to give up a big part of opportunities, 76% if we ignore the traffic patterns.

That's disappointing, right? However, you will NOT be consent with 10% to 30% conversion rate increase because of this page and soon you will learn how to implement 24/7 live chat in an affordable and profitable way. Please keep reading!

24/7 live chat is achievable!

And doubling your conversion rate is really achievable!

You can employ 5 full-time live chat operators OR simply hire our live chat robot for your 24/7 live chat program, at much lower cost! Please click here to check it out.