4, February 2012
As easy as 1-2-3
Live chat is one of the most easy-to-implement online sales techniques. You will be able to get started with live chat smoothly as long as you choose a right software for your website and ensure the operators are qualified. Integrating live chat with your website is actually the easiest task though it seems to be the most difficult.
To choose a live chat software right for your business, firstly you need to decide how you will run the live chat system: You may set up a live chat server and maintain it by yourself; You may also use the hosted live chat software - live chat SaaS (software as a service). Secondly, make a selection between paid or free solution. Finally you shall learn what you can expect from a typical live chat software.
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Whatever live chat software you choose, you need to integrate it with your websites. This is typically done by placing a piece of HTML codes onto your website. The codes will display a live chat box or button on your web pages to attract the visitors. Don't be frightened with the word "codes". Integrating live chat with your website is very similar to the use of Google Analytics. It's so simple that we will not provide any further details here.
This is the most important but often ignored part of live chat: the operators, which are also the most expensive part of your live chat system. Whether you use in-house operators, or outsourced service, you must ensure your live chat operators possess not only the adequate product knowledge but also a set of live chat skills, especially when you use live chat for sales support.
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