Conversion Rate Optimization
Get more customers and make more profits... without spending a penny more on advertising or SEO!
What is your website conversion rate? Don't know? Website conversion rate means the percentage of your visitors turned into real customers or sign up during a given period. Today the typical conversion rate of major e-commerce websites is around 2%. That means 98% of visitors leave without buying anything. Disappointing, right? However the good news is there are many website conversion optimization techniques with which you can increase conversion rate remarkably.
We can easily compile a list like "101 FREE tips on conversion rate optimization". However we don't want to get you lost in 101 lists. Instead we will simply introduce the most powerful and practical conversion technique - live chat. Please keep reading. Even if personally you're not interested in live chat, you may want to know how we can help you increase conversion rate by 100% to 200%, without using any other optimization techniques!
OK, why is conversion rate optimization important to you?
Traffic x Conversation = Customers
You might have taken great effort in driving traffic to your website. However the traffic does not equal to customers. Regardless of how many visitors browsing your website, you will get none of them if the conversion rate is 0%. If what you want is customer instead of browsers, the conversion rate is as important as traffic!
Increasing traffic is getting more difficult...
Yes, you can double the number of customers by doubling the traffic volume, without improving the conversion rate. However all websites are doing the same to increase traffic volume: Paying more for AdWords and/or for SEO. It’s getting more and more expensive to bring an additional visitor to their websites.
...while there remains room to improve your conversion.
Let's think it different: To double the customers, we can either double the traffic or the conversion rate. If you haven't invested on conversion rate optimization as much as increasing traffic, you will have greater potential. You're wasting your money for traffic if you don't improve conversion rate!
So how does live chat increases your conversion rate?
Live chat fosters customer confidence
Customers need to build confidence in the merchant before they place order. Nothing else could do a better job in building customer confidence than a real person who talks with customers directly. That's why people still think live chat helpful even though more than 80% of the information they obtain through live chat can be found from the public web pages. In fact, just putting a live chat button on your website would give more confidence to your customers because that means you care them and are willing to help them.
Live chat catches customers before they leave
Online buyers are somewhat impatient and demanding. They expect answers right away once they have questions about your products or services. If you couldn't reply as quickly as they anticipate, probably they will turn to your competitors. Fortunately live chat gives you the ability to answer their questions in real time.
Live chat is quicker than email
Email is most economical to provide sales support. However many customers don't bother to write you because they don't want to wait too long for a reply. With live chat, you can answer their questions instantly and close the sales, without leaving any opportunities to your competition.
Live chat is more cost-effective than telephone
Telephone might do a similar job as live chat for customer support. However telephone is much more expensive. Study indicates the average cost per live chat ranges from US$2 to 5, while the telephone from $10 to 20 for the same purpose. The reason is that one live chat operator may support multiple (typically up to three) customers at the same time while telephone operators cannot.
Live chat works best for online sales
In addition, three features cannot be provided by telephone. Firstly, most live chat software are integrated with real-time tracking function. The operators may know where the visitors are from, what pages they viewed and are viewing before and during conversation. Secondly, live chat operators can proactively invite visitors to chat but telephone operators just give reactive support. Thirdly, the live chat operators can send visitors links during conversation so that they can easily guide the visitors to perform online task, which is very difficult for telephone support. That's why more and more big enterprises replace their phone numbers on support page with live chat buttons.
Live chat is easy to implement
Live chat is not only effective in conversion rate optimization but also easy to implement. You even don't need to install software or maintain the server by yourself. We host live chat so that you can use it immediately after registration. In addition, we offer you with free resources and support that will help you get started smoothly.
But what a conversion rate increase can you expect?
The websites usually find their conversion rates increase 10% to 30% after applying live chat. If you still feel those numbers not impressive enough, we have to confess that no other optimization technique alone may help you achieve such an increase.
However, increasing conversion rate by 10% to 30% shall NOT be set as your goal. If you want to make your business really profitable, we recommend you target at doubling your conversion rate using live chat. This means doubled sales and a two-digit profit growth! Why shall you do so?
Firstly, you must raise the bar if you want to be very successful. Here is a Michelangelo goal quote that we love very much. We hope you love it too: "The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it."
Secondly, doubling your conversion rate through live chat is really achievable! 10% to 30% increase is the performance of the average websites. There are top performers who achieve 300% more conversion than the normal and have doubled their conversion rate using live chat! We will disclose their secrets so that you can follow suit or do it even better.
Please keep reading