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Lead Generation Optimization
Generate more leads from your existing website traffic
You're using website for lead generation if your customers don't sign up or place orders online directly, instead they are expected to contact you through the contact page and then you follow up with email or phone call to close the sale. This page will explain how you can turn your existing website into a powerful lead generator. If you double the leads, you will double the customers, sales, and profit too! Please keep reading.
Your website is still the best source for leads
There are many sources for lead generation. For example, telemarketing, event marketing, social networking, and of course, advertising. However your existing website is still the best source for leads. You do have a website, right?!
In fact, your website is more cost-effective than any other lead generation sources. It may cost you just a few dollars each month. It works 24 hours per day, 7 days per week. The more important, people, especially business buyers, tend to collect information from web before making purchase decision. We strongly recommend you to explore the potential of your existing website before you turn to any other lead generation methods.
Your website has enough traffic...
How to generate more leads - the potential new customers - from your website? The first idea coming into your mind might be "more traffic". However, do you know that mining more customers from existing visitors can be more cost-effective?
Today search engine marketing is getting more and more competitive. Whether you rely on SEO or PPC ads to drive traffic to your website, you will spend more and more for each visitor. On the other hand, you may forget to take any mentionable effort to convert more visitors into customers. Therefore many of visitors who could have become your customers leave without contacting you. There is a gold mine in your existing traffic!
..but most visitors don't contact you
Among the visitors, some are really interested in your products. However only a small part of them will contact you finally. Other visitors leave and go to your competitor's websites.
Some might hesitate to call because they don't want to disclose their phone numbers before they decide to buy. Some might be unwilling to fill the contact form for fear of spam. Some don't want to email because they assume they couldn't get a reply until the next day. Some go to other websites for comparison shopping but they never come back.
If there is one reason why they contact you, there might be a dozen of reasons why they will leave without contacting you. We dare say, if you already receive a small number of customers from website lead generation without any optimization, you are bound to dig out more potentials from your existing traffic. To get more customers, you need to convert more ad hoc visitors instead of paying extra money for additional traffic.
Live chat turns your website into a POWERFUL lead generator
With live chat, you can answer visitors' questions instantly. Some visitors will choose you because their questions are answered before they leave your website. When a live chat session is started, you get a chance to persuade the hesitating visitor. You will win more customers with interactive conversion and persuasive words than static web pages.
Visitors are more likely to give their email or phone number during live chat. The reason is simple, a real person is always more trustworthy than a numb web page. Having got the contact information, you can follow up with email or phone call later. That is particularly helpful if you run a b2b business that involves complex sales.
The better is, with live chat you can invite visitors to chat BEFORE they leave your website. Once a visitor accepts the invite, you may ask what s/he needs, what s/he thinks about your products, and so on. As the conversation goes on, you will have more chances to persuade him/her to try your products. The result, more of them will be turned into your customers.
Even failed chat sessions won’t be wasted. You know why (you can ask them!) and get chances to improve your website, SEO, advertisement, sales pitch, and even the products. Finally you will be able to get even more customers.
Act before your competitor
Traditionally live chat is popular among e-commerce websites for conversion rate optimization. To this end, not so many people know that live chat also works well for lead generation. However things are changing. More and more sites start using live chat and other optimization technology to generate lead as lead is becoming the major source of their new customers.
Add live chat to your website for lead generation optimization today! Any business who wants to survive online in the next decade must have the ability to get more customers from less traffic. The good news is live chat technology, after long evolution, is getting easy to implement, and affordable to virtually any businesses. You shall act before your competitors!
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